Leadership Coaching
& Culture Skills
for Startup Founders

    As seen in:

    Entrepreneur Magazine
    Fast Company

    I help game-changing startup founders
    develop and optimize their leadership culture for scaling.

    90% of startups fail – usually because most startup founders and leaders have no formal leadership training and very few have the skills and strategies to optimize their culture for scaling.

    Leverage my 22 years of experience working with over 2,500 leaders and executives from over 1,000 companies in 33 countries to navigate the myriad challenges you will face running a startup while scaling it.

    Business Coaching

    Leadership Coaching

    Get more organized, set yourself and your team up for success, develop the skills to lead amid constant change, overcome doubt and imposter syndrome, develop clarity of vision and corresponding actions. Executive Coaching can help you achieve all of these and more.

    From funding to working with venture capital firms and your Board to building your team to developing and optimizing your leadership culture for growth to building trust and alignment across your team. 10X Coaching for 10X results.

    Learn from my 22 years of experience coaching over 2,500 leaders across 1,000 companies in 33 countries and helping to raise over $1.2 Billion in funding.

    90% of startups fail – let’s make sure yours doesn’t.

    Let’s develop your human-centric leadership and culture skills for scaling.

    Team Facilitation

    Get your team on the same page and keep them aligned to execute on – or even exceed – your goals. Clarify which problems you must solve now, your customer desires, goals and expectations and the processes and systems to develop and deliver exceptional products and services.

    Work through problems and decisions together. Address your teams’ sensitive topics, blocks, frustrations, personal issues, and “elephants in the room.”  Align your organization’s goals to rapidly changing market conditions.

    The right help at the right time focused on what your team really needs – all with expert guidance and facilitation, leveraging my experience with hundreds of startups around the globe.

    Let’s get your team focused on the right actions.

    Culture Skill Sprints

    Culture Skill Sprints

    There are very specific skills every startup founder, leader and manager must learn to develop and optimize your culture for growth and scale.

    Build and optimize your culture from the ground up with the required elements of psychological safety, trust, alignment, cooperation based on information needs, motivators, attention spans, fears and stress responses of your colleagues. Set each other up for success.

    Hone your teams’ ability to adapt to changing conditions faster than ever to stay relevant and competitive.

    Learn new skills quickly using proven on-the-job examples, backed by science, not text-book theories. From management and leadership skills to culture skills, I focus on equipping your teams with the skills to thrive.

    Let’s develop your leadership teams’ culture skills to optimize your culture for scaling

    What Clients Say

    Coop has been an invaluable resource for my executive team and I. As a first time founder trying to scale a new business during a global pandemic, I don’t know what I would have done without Coop’s strategic guidance and counsel.

    When we started working together, Baton had no customers and no employees. Coop helped us navigate many of the early challenges facing our business – selling to our first enterprise customer, hiring our first executive, building out or technology strategy, and most recently, articulating the right story to investors for our Series A financing.

    While Coop is a brilliant business thinker, the thing that sets him apart is his ability to counsel his clients through the emotional, personal, and interrelationship aspects of starting a business. He’s helped me identify and work through personal shortcomings and insecurities and grow as a leader.

    Andrew Berberick

    Cofounder, Baton

    I worked with Coop as my executive coach for around a year. The engagement kicked off during a time period when my company went through a large re-org which more than doubled the size and scope of my group. This presented a lot of new challenges ranging from integrating the larger group together to managing internal stakeholder relationships to designing and rallying teams around multi-year strategies. At the same time, the company was going through a period of tremendous growth and working through integrating a large acquisition.

    Coop’s coaching was invaluable in helping me work through many challenges and opportunities that came out of this period of growth. He provided clear insights, tools, and frameworks that were consistently actionable. He strikes the right balance between being supportive and challenging, and regularly kept me accountable and pushed me to always handle difficult items directly and effectively. He was helpful across the spectrum between day-to-day operational topics to multi-year strategic topics. I’d highly recommend working with him!

    Chris Akhavan

    Chief Revenue Officer, Glu Mobile

    I’ve integrated 43 companies through M&A in my career and I’ve worked with a number of capable facilitators, however I have to say that Coop was instrumental in helping our team clarify our customer focus, the business problems that we solve, our go to market strategy and short-term execution plans during a recent leadership retreat. He actively listened, used his clever coaching skills and decades of experience working with similar teams to ask very challenging but critical questions, made sure every team member was heard and drove the team to align masterfully.

    When things got heated, he diffused the situation quickly. He constantly read the room, captured notes for the team so we could stay present and focused, changed the agenda based on energy levels, changed the approach to a conversation when he saw the team devolving into chaos, made helpful suggestions for items we hadn’t planned to discuss and kept the team on track. Our entire team was surprised by how much we accomplished in a short period of time and they spoke very highly of Coop’s skills.

    I look forward to working with him in the future and highly recommend him if you need to get your leadership team on the same page or clarify your strategy or execution plans.

    Emilian Elefteratos

    Head of Corporate Development, Ciox Health

    Coop was a great resource for my co-founder and I during a period of significant growth at Science Exchange. He was instrumental in providing us with a sounding board for strategic decision-making, and on multiple occasions helped us work through important decisions in advance of presenting them to our Board and management team. During a period of radical change in our company, Coop’s coaching was invaluable in helping us move Science Exchange in the right direction.
    Dan Knox

    Co-Founder & Chief Operating Officer, Science Exchange

    I had the great pleasure of working with Coop last year. He’s a true master of human communication. His easy-going style and techniques make it easy to discuss and unravel complicated situations. Coop is great at advising through political situations and helping you “lean in” to push forward.
    Ashraf Karim

    Sr. Director, Head of Product, Customer Success, PayPal

    Coop has been great at coaching me to become a better manager. He usually doesn’t just provide a solution to the issues that I have, but he actually makes me use my common sense and gut feeling to solve each of the problems that might arise. He has helped me create a very good framework to manage my direct reports differently based on their needs and brain types.
    Martin Gontovnikas

    Senior Vice President for Marketing & Growth, Auth0

    See More Client Testimonials

    Here are some of the startups I’ve worked with over the past 22 years: 

    Altimeter Group
    American Institute for Artificial Intelligence
    Baton Trucking
    Cellares Corporation
    Creo Design

    FrontRow Education
    Fuse Project
    Glu Mobile
    Inner Circle Labs
    Kicker Studio
    Koski Research
    Lattice Engines
    Lithium Technologies
    Science Exchange
    Social Glass
    Sutro Machine
    Sweet Cruises and Resorts