by Michael O. "Coop" Cooper | Mar 23, 2015 | Brain Types, Change, Coaching, Entrepreneur.com, Leadership, Mindset, Right Brain, Strategies
This article originally appeared on Entrepreneur.com Creative entrepreneurs have a brain type that I call Innovators + Influencers. When we come up with ideas or make connections between disparate topics or subjects, it often comes in a “flash of brilliance.” While... 
by Michael O. "Coop" Cooper | Nov 11, 2014 | Brain Types, Entrepreneur.com, Strategies
This article originally appeared on Entrepreneur.com. Marketing your goods and services to specific brain types provides a unique and powerful technique for communicating directly to what motivates people. If they aren’t motivated to buy, odds are you won’t sell much.... 
by Michael O. "Coop" Cooper | Sep 11, 2014 | Brain Types, Entrepreneur.com, Leadership, Skills
This article originally appeared on Entrepreneur.com To be a great communicator or leader, you must know your audience. Using brain types to understand your audience makes effective communication much simpler because you can customize and organize what you say to... 
by Michael O. "Coop" Cooper | Aug 25, 2014 | Brain Types, Coaching, Entrepreneur.com, Leadership, Skills
This article originally appeared on Entrepreneur.com When managing others, one size does not fit all. Tailoring your leadership style to complement different brain types and respecting the individual differences of those you’re managing will bring out the best in... 
by Michael O. "Coop" Cooper | Aug 6, 2014 | Brain Types, Coaching, Entrepreneur.com, Leadership, Skills
This article originally appeared on Entrepreneur.com Stress is so common that many people think it’s normal for an entrepreneur to experience it on a daily basis, but constant stress is not sustainable. Working with a coach to create maintainable systems and... 
by Michael O. "Coop" Cooper | Jul 28, 2014 | Brain Types, Change, FastCompany.com, Leadership, Right Brain, Trends
This article originally appeared on FastCompany.com RIGHT-BRAINERS, YOUR TIME HAS COME–THIS IS THE AGE OF THE CREATIVE MIND. In the not-too-distant future, creatives will rule the world. I’m not just saying this because I consider myself a creative. The...