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What Creatives Can Do About Feeling Undervalued and Underpaid

What Creatives Can Do About Feeling Undervalued and Underpaid

by Michael O. "Coop" Cooper | Mar 23, 2015 | Brain Types, Change, Coaching, Entrepreneur.com, Leadership, Mindset, Right Brain, Strategies

This article originally appeared on Entrepreneur.com Creative entrepreneurs have a brain type that I call Innovators + Influencers. When we come up with ideas or make connections between disparate topics or subjects, it often comes in a “flash of brilliance.” While...
Motivate Customers to Buy Based on Their Brain Type

Motivate Customers to Buy Based on Their Brain Type

by Michael O. "Coop" Cooper | Nov 11, 2014 | Brain Types, Entrepreneur.com, Strategies

This article originally appeared on Entrepreneur.com. Marketing your goods and services to specific brain types provides a unique and powerful technique for communicating directly to what motivates people. If they aren’t motivated to buy, odds are you won’t sell much....
How to Effectively Communicate With Different Brain Types

How to Effectively Communicate With Different Brain Types

by Michael O. "Coop" Cooper | Sep 11, 2014 | Brain Types, Entrepreneur.com, Leadership, Skills

This article originally appeared on Entrepreneur.com To be a great communicator or leader, you must know your audience. Using brain types to understand your audience makes effective communication much simpler because you can customize and organize what you say to...
Bring Out the Best in Your Employees, Based on Their Brain Type

Bring Out the Best in Your Employees, Based on Their Brain Type

by Michael O. "Coop" Cooper | Aug 25, 2014 | Brain Types, Coaching, Entrepreneur.com, Leadership, Skills

This article originally appeared on Entrepreneur.com When managing others, one size does not fit all. Tailoring your leadership style to complement different brain types and respecting the individual differences of those you’re managing will bring out the best in...
How to Manage Stress Based on Your Brain Type

How to Manage Stress Based on Your Brain Type

by Michael O. "Coop" Cooper | Aug 6, 2014 | Brain Types, Coaching, Entrepreneur.com, Leadership, Skills

This article originally appeared on Entrepreneur.com Stress is so common that many people think it’s normal for an entrepreneur to experience it on a daily basis, but constant stress is not sustainable. Working with a coach to create maintainable systems and...
8 Reasons Why Creatives Will Rule the World

8 Reasons Why Creatives Will Rule the World

by Michael O. "Coop" Cooper | Jul 28, 2014 | Brain Types, Change, FastCompany.com, Leadership, Right Brain, Trends

This article originally appeared on FastCompany.com RIGHT-BRAINERS, YOUR TIME HAS COME–THIS IS THE AGE OF THE CREATIVE MIND. In the not-too-distant future, creatives will rule the world. I’m not just saying this because I consider myself a creative. The...
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